Mobile App Advertising is a tricky thing so you should know all the things and main tips to be able to promote your product in the best way.

You probably know that Mobile app advertising (or MAA briefly) is a set of products which enables the promoters and app developers to advertise their mobile applications by means of Twitter. It also includes application installs, re-engagement and app transformations. The products which are outlined below are the building blocks for allowing MAA for your promoters. Let’s have a more detailed look at each of them.

Application card

Certainly, the App Card is a wonderful way to represent your mobile applications in the best way on Twitter and it can also be used for driving installs. App developers usually design the App Cards to allow for a name, icon and description, and also to pick out and emphasize such of the attributes as the price and rating. Large Image Application Card gives the advertisers a good possibility to present a custom name, image, icon and description and also point out the rating and the price of their product. The usual size of the custom image is 1MB, 144px x 144px and it has a maximum length of description of 100 characters.

Application card

Optimization options

In order to help app promoters efficiently optimize for application engagements or install, we have made the Application Card Engagements come up by means of the Ads API. Application Card Engagements usually include Application Clicks that means those clicks on the app card which lead the customer directly to the Google Play or Application Store, or open the advertised app. Application Clicks compose of Install and Open Attempts which are broken out as individual metrics. This is going to enable the optimization around Price Per Application Click, or PPAC. Card engagements for the application card compose of the clicks driving install intention, including the install button clicks and the clicks on the image itself.

Optimization options

Bidding

With mobile application advertising, Twitter is going to introduce charging price-per-application-click. In case the advertised Tweet uses an Application Card, the bid is going to be interpreted as the bid for the application click – which means the click on the “Open” or “Install” button on the Application Card. The promoter will not be charged for the other engagements (for instance, Favorites or Retweets). All other Advertised Tweet campaigns (that usually do not include Application Cards) are going to keep being charged on the usual price-per-engagement model of charging.

Bidding

In this short article we have pointed out our full set of targeting, creative and measurement instruments to enable Twitter promoters to efficiently advertise their mobile applications. This should let for all of our partners to design and develop application cards at scale, optimize efficiently with real-time stats, and measure accurately performance for the promoters. Some more information about mobile app promotion tips you can find here.