Today, there are many ways to market a mobile application or game – you can make YouTube videos and gain support from major reviewers, you can contact popular blogs, you can use methods similar to SEO to bring more people to your app or game, you can try the basic advertising, and there are even more not fully undocumented ways to make sure that your app or game is known to the audience.
However, in this article we will talk about one of the less-known methods to make your app more visible. Of course, this is a well-known method for professional marketers and experienced mobile developers, but many people out there have no idea what incentive traffic is and how it works.
What is incentive traffic and how does it work?
Before we can talk about the meaning behind the traffic, we need to understand the reasons why it was invented in the first place. If you’re familiar with the way apps are ranked on the App Store (for example Google Play), then you can skip this part, but if you’re not, then read on – this information is important.
The apps are ranked in search results based on the following factors:
- Number of downloads
- App rating
- Number of reviews
Simply said – the more downloads you have, the higher your rating is, the more reviews you have – the higher your position is and the bigger are your chances of getting the attention of your potential audience.
That’s the main reason why incentive traffic was invented in the first place. There are many ways to use the App Store to your advantage, and since it’s the main source of apps and games for the mobile users, incentive traffic can give your performance on the market a slight (or major, depends on the numbers and the case) boost, which will allow you to outrank the lowest-ranking competitors – and sometimes this traffic can be used to try to catch up with your competitors.
How can I get it?
Incentive traffic is usually ordered through mobile marketing agencies (for example, Applead and others) and ppi services which allow you to get a specific number of downloads, which depends on your budget. Pay per install method allows you to spend your money wisely, as the agency or service is looking after the process, because the traffic must be organic (ergo, the job must be done by humans) and unique (the downloads and other tasks must be done using different devices) and because of the involvement of people in the process, it would become somewhat unpredictable.
However, there is no need to worry about the completion of the task. First of all, every user who participates in this campaign must do a specific set of tasks – they must download the app or game, they need to use it for a couple of days (or just keep it on their device for the set amount of time), then they need to give the app a positive rating and write a review. Usually, the amount of such traffic is ordered by hundreds or thousands, which could make a major change for a niche app or game – but the final goal is reaching the Top Apps, which makes it a lot easier to stumble upon it for the rest of the users.
Next, the user is only getting their payment if they have done everything according to the instructions. This means you don’t have to worry about people running away with your money at all, even if the amount of money per user is not that much because such traffic is fairly affordable today. However, you need to use trusted services to pull that off. In the end, it’s up to the user whether they want to keep using your app – some of them are in for the money, some would like to help, some would like to check out new apps and get a small compensation.