Since its launch, YouTube became a big media channel, where millions of users from all regions are watching videos every day, and it also became a very powerful tool for marketing. There are ways to promote something even if you are running on a tight budget and can’t afford to spend a lot on advertising – by uploading a good video and sharing it with your circles you can already get a couple of interested users, and by keeping at it you can generate some buzz around it. Reaching out to your audience and using Google mobile promotion to your advantage should certainly help.
Let’s take a look at this short YouTube advertising guide to learn how you can do it efficiently and make sure that your app is being promoted professionally – even if it’s just you putting the videos together and sharing them.
Several ways to do YouTube app promotion
There are three possible ways to promote mobile apps on YouTube:
- YouTube ads – can be done via Google AdWords and other tools;
- Videos (teasers, trailers, showcases, etc);
- Collaboration with YouTube content creators.
Let’s take a closer look at each one of them and see how they work in practice. They’re not mutually exclusive and can be combined together to improve the results of your YouTube app advertising campaign.
How to use videos to promote your app
In order to promote your app using videos, you’ll need to know what types of content you should create. The following types of promotional videos are usually used for mobile applications and games:
- Showcases or gameplay videos
It’s important to learn a couple of useful things about making the videos to promote your app on YouTube. There aren’t too many of them, but they’re very important and should help you make better and more professional videos.
They are the following:
- Take some time to create a video – it’s a good idea to avoid pushing yourself and trying to film and edit everything in a single day. Take your time – usually it takes about two weeks to make a nice-looking trailer from scratch if you’ve got the necessary equipment and you need to brush up a bit on filming and video editing, but then you can pick up the pace – just make sure it doesn’t distract you too much from making the best app possible;
- If your filming and video editing skills aren’t very good or you don’t have the necessary equipment, it’s a good idea to hire a freelancer to help you – this way you can focus on what you do best and enjoy the results;
- Avoid taking too much time – an average video created to promote or showcase the mobile app is between 30 and 60 seconds long. Try to avoid unnecessary filler – every fade out effect, every logo, anything that doesn’t provide any substance and is only present to drag some time will only force the user to close the video and move on;
- Make sure to make a tutorial video on how to use your app – again, keep it short and to the point to make sure that the users get all of the information they need in the shortest reasonable amount of time;
- Share the video – you need to promote it out there. Chances of someone stumbling upon it and sharing it aren’t too big, so it’s important to link it from somewhere. If you have a blog or website, it’s a great idea to put it to good use, as well as your social media accounts;
- Link the video to your app – this way you can make the process of user acquisition a little bit easier for yourself and make it easier for users to download the app;
- Research the relevant keywords and put them into the tags field and try to use them creatively in the video description to make sure that your video gets easier to find.
As you can see, that’s not too hard, and if you keep at it and keep producing videos you can achieve nice results and attract the desired audience to your application or game.
Collaboration with YouTube content creators
It’s said that YouTube content creators are one of the main competitors of review websites, blogs and other types of media. If your application or game is highly-anticipated, it’s a good idea to give away promo codes to mobile app and game reviewers and see if they would be interested to make a preview of your app. This way you can generate a lot of buzz around it, especially if the reviewers are popular.