The public relations is one of the most important activities if you want to establish a strong public image on the modern mobile market and one of the most efficient ways to promote a mobile application or game. There are many cases when inexperienced developers have rather unreasonable expectations of the efficiency of their own marketing campaigns, and we would like to prevent that by providing a short guide to help you launch a successful and nice PR campaign for your mobile application or game.
In this case, you should either handle the PR promotion on your own or get a professional marketing agency. In case you want to do it on your own, consider following the steps provided below.
How to launch a nice mobile app PR campaign
Here are several tips and tricks you can use to launch a successful PR campaign for your application or game and make it work:
- Start teasing about your application or game at some point between six and two months before the launch of your app. Consider having a demo of your application or game ready to show it to journalists and bloggers out there;
- Avoid launching your PR campaign or your app on the weekends, Mondays and Fridays – these days aren’t very efficient, since Mondays are usually very crowded and Fridays and weekends are usually low on traffic to make a nice impact for your application or game. The other days are usually very good for the launch of your PR campaign, except for Thursdays, when bigger publishers release their games;
- Devise a timeline for your PR campaign and stick to it. Have some options in case you will have to delay your app – you can re-use them later to continue building the hype if your plan works out and have a nice way to keep the audience interested if you need extra time to polish your application or game;
- Make a trailer. You can even do it on your own. Make sure to spend some time to work on it and fine-tune it as much as possible. A nice trailer can show the quality of your app, showcase its features and attract journalists to your app – and they usually embed the video in their articles. The trailer shouldn’t be too long, usually the between 30 and 60 seconds will be enough;
- Compile a list of media where you are going to pitch your application or game. There are many databases with various mobile app and game bloggers, YouTube channels, review websites and journalists in general. However, if you are running on a shoestring budget, then you will have a hard time finding an up-to-date database – in this case, it’s a good idea to look around and gather your contacts manually;
- Write a pitch and submit it to this list of journalists before the launch of your app. Keep it short – 2-3 sentences to introduce yourself and tell why you’re interested in approaching this particular journalist, a major part which describes your app (about five sentences should be enough), a video demonstration of your application or game, then a conclusion. Remember – you need to keep them as personal as possible to avoid getting flagged as a spammer or a robot. Personal touches are always welcome, and the time taken to improve your pitch will pay back sooner or later. Consider also giving promo codes to download your app before the launch;
- Keep track of the social media coverage for your application or game after the launch and watch the reviews – don’t forget to thank the players for their reviews even if they’re not as positive as you wanted them to be. Never get into an argument with a customer or a reviewer – instead learn from them and their opinion and be friendly and professional regardless of the situation. If you’re easy to work with, then you will manage to keep a nice relationship with the reviewer and work together again when you will start promoting your next game.
The right timing and the right media coverage can work wonders for your app or game. However, there’s one thing that’s super important to remember – you should not be afraid to fail. Even the most expensive marketing campaigns with lots of pr app promotion can lead to underwhelming results – that’s just how the market works. Sometimes the users don’t like the app, sometimes the idea is too ahead of its time and sometimes it just doesn’t ring the right bell. Be confident in your work and learn to enjoy what you got and be ready to analyze everything and use the acquired knowledge to improve your mobile app marketing and development skills.