Modern brands are doing their best to reach out to their audience and the same goes for mobile developers – after all, both of them need to stay in business. In case of mobile developers, a lot of experiments have been done before – there were paid apps, free apps with in-app purchases, free apps with paid versions, and a lot of other distribution methods, but none of them have proven absolutely working for mobile users. New distribution method have been invented, and one of the best today is offering a free app with in-app advertising, which means that one can enjoy a steady flow of income if their application or game has a lot of regular users – not to mention that proper advertising for mobile apps is still needed too.
That’s why mobile contextual advertising is a good idea, but it comes with a couple of things one needs to keep in mind in order to make sure that it works nicely and doesn’t turn into a problem for the user – after all, it’s known that a big number of users has ad blocking software installed already, which means that you need to put in extra effort to reach out to your audience as carefully as possible.
Let’s take a look at what contextual advertising is and what you need to know about it to use it efficiently in your mobile application or game.
What is contextual advertising?
Contextual advertising can be described simply as “delivering the right offer to the right person at the proper time”. The main goal is to present ads optimized for specific individual – as well as remind them about a specific brand that is relevant to them or remarket a product or service to get back the customers who have used it before.
It’s very useful to use it when you need to do the following tasks:
- Promotion of a new product, service or brand;
- Attraction of new customers as well as reminding existing ones about the subject;
- Announcement of sales and new offers.
This can be done by:
- Showing the ads to users of specific types of apps;
- Showing the ads to users based on the demographic data;
- Showing the ads in specific types of applications or games;
- Showing them in Google Play search results based on keywords;
- Showing the ads based on the interests of specific users via contextual targeting.
A nicely planned and executed contextual marketing campaign can help you in reaching the desired popularity and performance on the market if you know what you’re doing and you’re ready to monitor the user behaviour and make changes accordingly. Knowing what results you want to achieve and pushing towards them is also very important.
How you can get it for your application or game
The best way to get a proper contextual advertising campaign for your application or game is by finding the right agency to handle this for you. There are many competent agencies out there with professionals on board who can handle this for you very well.
There are many things that has to be taken into account, such as keywords, time of day, remarketing functionality and so on. You need real experts that can set up the context advertising campaign for your mobile application or game and allow you to get maximum performance on the modern mobile market.
As you can see, contextual mobile advertising is very important if you want to get your application or game off the ground, and hopefully, we answered question that you might have had when you started reading the article. Therefore, we hope you have managed to learn more about it and now you will have a better time promoting your app on the market. Good luck!