If you’re a mobile developer, you know the situation on the mobile market. There are over two million apps and games released for the mobile platforms already, and it’s hard to break through the competition without proper planning and nice usage of marketing of iOS apps.

This makes the process somewhat harder, because the quality of the product is as important as the marketing, and you need to put as much as possible into the promotional campaign and development without shifting your attention from both. This means that you need to put a lot of effort into the marketing or find a marketing agency to do the hard work for you while you can focus on the development and polishing of your app and then enjoy the results of iPhone app promotion.

Don’t think this will be really easy

Marketing is not something that you should do blindly – the results are often unpredictable and it’s easy to miss the potential audience if you don’t have a single clue of what kind of audience you’re planning to target. Therefore, you need to do research – a lot, to be precise. It is said that half of the money and effort that go into marketing are wasted, the rest works nicely, but you may never know which part works, and that’s why you need to use as many tools and methods as possible to learn which ones are working for your app and which ones don’t and then focus on them, yet learn about other methods for your future apps. In any case, it’s tough to promote iOS apps on your own, but you can manage if you approach this task responsibly.

Get some following

If you’re an active user of social network sites and all kinds of social media, you’ll find that there is a goldmine of potential users. For example, you can check the number of followers you have on Facebook, Twitter, Instagram and other sites and put the numbers together. Let’s assume you’ve managed to put together a few thousand followers, which is better than starting from zero.
Then you can use the available audience to get your app some publicity – try to make a few posts about it and ask everyone to share it with their friends. This way you can possibly increase the number of followers and thus gain additional publicity. A few thousand downloads on day one is always a good way to start.

Pay attention to your competitors

Doing something totally unique deserves to be commended, but remember – if you’re delving into the uncharted territory of any market, you’re risking to find only a few followers or even none at all. Today, the audience is so busy with derivative works and sequels, it makes the unique works disappear in the sea of such works. That’s why it’s recommended to start small and try to make something that everyone makes, yet with your own flavor, and slowly add these unique ideas to the final mix.

App store promotion

Write down the names of the successful competitors and figure out how they managed to get popular and get something from the modern market, but also take their drawbacks into account. For example, the successful app has a poorly-implemented feature that everyone would like to see done properly, and there is a room for improvement – for you. If you’re planning to add a feature like this, do your best to make it as good as the rest of the app or game to make sure that the audience won’t end up deleting your app after a few minutes. Indeed, even the features can promote iOS games and applications if they’re done properly.

Additionally, you may consider to:

  • Localize your app to expand your potential audience;
  • Use App Store Optimization to lead the traffic to your app and convince it to install it;
  • Use professional marketing services to do the marketing for you (e.g. Applead);
  • Try using incentive traffic to rank higher and potentially outrunning your competitors.

After long months of development, you might feel that the work is done, but in reality, it takes more than just making an app. You need to work in two directions simultaneously – both development and marketing need to nave the same priority, because in other cases when one dominates over another there are either great apps that fall into obscurity or buggy, inconsistent apps that are promoted everywhere, and your task is to make sure that you will never fall into one of these extremes, and luckily, there is always a solution available for you – both affordable ones.

Do you have any advice to up-and-coming mobile developers? Got any fun stories to share? Consider telling us in the comments – we would love to hear from you and learn what’s going on behind the scenes – what we never get to experience first-hand and what we would love to learn about developers and internal challenges and actions to overcome them.