The design and presentation of app page on App Store and Google Play Store is very crucial to mobile developers today due to the importance of convincing the users to install the app. There are many ways to make your app page look more convincing, but all these changes must be tracked in order to make sure that your changes actually work and bring more people to your app. You need to understand what the customers are looking for and what they want, and also learn what element will work better at convincing the users to give your app a try. Without further ado, let’s take a look at how A/B testing works for mobile applications and games today.
Why bother using A/B testing?
Only a small percentage of apps have gained popularity – that should be a signal that you need to re-evaluate your views on the mobile app market and start looking into ways to make your app popular. There are too many apps and games out there – both App Store and Google Play Store have over two million apps and games, and it’s important to learn how to stand out from a crowd this large.
In fact, the risks involved in launching the app on the market should already tell you that you need to focus more on obtaining hard data instead of the guesswork and mobile A/B testing allows you to get that data and use it to improve the performance of your app on the market.
What is A/B testing?
A/B testing helps you in your mobile app promotion and allows you to test two or more app pages or various app assets and learn which one performs better for your audience. It allows you to gain data on what your users like more and what works better in case of your app. The major part of the modern mobile market is investing a lot in A/B testing to make sure that their apps and games are performing better and gain new heights. In fact, it’s very simple to pull off too, so there’s no reason to not give it a try.
How A/B testing works?
Let’s take a look at mobile app A/B testing tips and tricks that you can implement and use for your application or game. While there is nothing too complex, it’s still important to remember them to make sure that your approach is working well for you and the collected data is used efficiently. Without further ado, let’s take a look at the various steps that are important to keep in mind while dealing with the testing of your app and its components:
- Start by putting together the current information about the conversion rates and the performance of as many elements in your app as possible – this information will be later used to determine the impact of A/B testing on the performance of your app;
- Decide which variables and elements you are going to test – it’s a good idea to start with the icon of your application or game as well as screenshots and other content that is viewed on the App Store or Google Play before the app is downloaded;
- Don’t rush it – tweak one variable at the time and watch the results. Start small and then start tweaking more when necessary;
- Don’t stop – we understand that you want to get the best possible results right now, but it’s not that easy to pull off with a simple tweak. You need to take time to analyze the performance and make necessary adjustments – and remember that it’s important to keep tweaking, because there is no limit to the improvements you can make to your app;
- Consider adding a survey to your app to learn what you are missing – sometimes hard data and A/B testing won’t point out the reasons why the application or game doesn’t “click” for this particular user. Therefore, it’s a good idea to add means to gather data to learn what made the users leave and make necessary adjustments based on this information.
In the end, A/B testing for mobile apps is a great opportunity to improve the performance of your application or game through subtle tweaks and changes to the app store page and the app itself. There are plenty of A/B testing tools and services available too, which should make the process easier for those unfamiliar with it. In the end, it’s a good method, but it’s not a definite solution to your mobile app marketing needs. Consider using it together with other marketing methods to achieve the best results.